{"id":7448,"date":"2025-03-28T17:30:23","date_gmt":"2025-03-28T16:30:23","guid":{"rendered":"https:\/\/utla.univ-pau.fr\/site\/?p=7448"},"modified":"2025-07-24T11:25:25","modified_gmt":"2025-07-24T09:25:25","slug":"larchitecture-des-chais","status":"publish","type":"post","link":"https:\/\/utla.univ-pau.fr\/site\/?p=7448","title":{"rendered":"Chais d&rsquo;architectes"},"content":{"rendered":"<p>Associer un produit agricole \u00e0 un lieu de prestige: voil\u00e0 le coup de g\u00e9nie marketing du concept \u00ab Ch\u00e2teau Bordeaux \u00bb datant du XVIIIe si\u00e8cle. Or depuis une quarantaine d\u2019ann\u00e9es et dans les vignobles du monde entier on assiste \u00e0 un renouveau de cette image de marque, et petit \u00e0 petit le chai en tant que local de fabrication et de stockage du vin prend le pas sur la demeure du propri\u00e9taire. La conf\u00e9rence fera d\u00e9couvrir ces nouveaux b\u00e2timents, souvent sign\u00e9s d\u2019architectes de renom.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Associer un produit agricole \u00e0 un lieu de prestige: voil\u00e0 le coup de g\u00e9nie marketing du concept \u00ab Ch\u00e2teau Bordeaux \u00bb datant du XVIIIe si\u00e8cle. Or depuis une quarantaine d\u2019ann\u00e9es et dans les vignobles du monde entier on assiste \u00e0 un renouveau de cette image de marque, et petit \u00e0&#8230; <a href=\"https:\/\/utla.univ-pau.fr\/site\/?p=7448\" class=\"readmore\">lire la suite\u2026<span class=\"screen-reader-text\">Chais d&rsquo;architectes<\/span><span class=\"fa fa-angle-double-right\" aria-hidden=\"true\"><\/span><\/a><\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[58,62],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/utla.univ-pau.fr\/site\/index.php?rest_route=\/wp\/v2\/posts\/7448"}],"collection":[{"href":"https:\/\/utla.univ-pau.fr\/site\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/utla.univ-pau.fr\/site\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/utla.univ-pau.fr\/site\/index.php?rest_route=\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/utla.univ-pau.fr\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7448"}],"version-history":[{"count":6,"href":"https:\/\/utla.univ-pau.fr\/site\/index.php?rest_route=\/wp\/v2\/posts\/7448\/revisions"}],"predecessor-version":[{"id":7463,"href":"https:\/\/utla.univ-pau.fr\/site\/index.php?rest_route=\/wp\/v2\/posts\/7448\/revisions\/7463"}],"wp:attachment":[{"href":"https:\/\/utla.univ-pau.fr\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/utla.univ-pau.fr\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/utla.univ-pau.fr\/site\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}