{"id":7569,"date":"2025-05-23T17:30:27","date_gmt":"2025-05-23T15:30:27","guid":{"rendered":"https:\/\/utla.univ-pau.fr\/site\/?p=7569"},"modified":"2025-07-24T11:27:50","modified_gmt":"2025-07-24T09:27:50","slug":"metis-hermes-et-le-demiurge-mythes-et-creation-de-parfums","status":"publish","type":"post","link":"https:\/\/utla.univ-pau.fr\/site\/?p=7569","title":{"rendered":"M\u00e8tis, Herm\u00e8s et le D\u00e9miurge : mythes et cr\u00e9ation de parfums"},"content":{"rendered":"<p align=\"justify\"><span style=\"font-family: Times New Roman, serif;\"><span style=\"font-size: medium;\">La notion de mythe peut \u00eatre richement abord\u00e9e \u00e0 travers le cas de la conception de parfums. Il s&rsquo;agit d&rsquo;un terrain tr\u00e8s riche pour penser les rapports entre technique et imaginaire, et nous affranchir d\u2019un pli essentiel de la pens\u00e9e occidentale selon Jean-Pierre Vernant, \u00e0 savoir la s\u00e9paration entre intelligence et pratique.<\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"color: #000000;\"><span style=\"font-family: Times New Roman, serif;\"><span style=\"font-size: medium;\">Les fresques na\u00efvement progressistes de l\u2019histoire des techniques opposent en g\u00e9n\u00e9ral une tradition faite d\u2019imitation et de r\u00e9p\u00e9tition \u00e0 une modernit\u00e9 qui aurait lib\u00e9r\u00e9 la cr\u00e9ativit\u00e9. \u00c0 cette opposition binaire, nous pourrions confronter trois mythes qui correspondent \u00e0 trois configurations socio-techniques coh\u00e9rentes et \u00e0 trois formes de cr\u00e9ativit\u00e9 dans la riche histoire de la parfumerie : M\u00e8tis, Herm\u00e8s et le D\u00e9miurge.<\/span><\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"font-family: Times New Roman, serif;\"><span style=\"font-size: medium;\">Cette typologie s\u2019av\u00e8re \u00e9galement utile pour penser la cr\u00e9ation de parfums \u00e0 l&rsquo;aune de la crise \u00e9cologique actuelle. En effet, l\u2019essor de la p\u00e9trochimie a consacr\u00e9 au XXe si\u00e8cle l\u2019h\u00e9g\u00e9monie de la cr\u00e9ativit\u00e9 d\u00e9miurgique. Mais les deux autres types de cr\u00e9ativit\u00e9s restent <span id=\"OBJ_PREFIX_DWT345_com_zimbra_date\" class=\"Object\" role=\"link\"><span id=\"OBJ_PREFIX_DWT350_com_zimbra_date\" class=\"Object\" role=\"link\">aujourd\u2019hui<\/span><\/span>\u00a0bien vivantes. \u00c0 condition d\u2019en penser les implications mat\u00e9rielles et sociales, ces imaginaires alternatifs pourraient constituer des leviers importants dans une transition du secteur vers une parfumerie d\u00e9carbon\u00e9e qui retrouverait un rapport direct avec la richesse des mat\u00e9riaux naturels.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La notion de mythe peut \u00eatre richement abord\u00e9e \u00e0 travers le cas de la conception de parfums. Il s&rsquo;agit d&rsquo;un terrain tr\u00e8s riche pour penser les rapports entre technique et imaginaire, et nous affranchir d\u2019un pli essentiel de la pens\u00e9e occidentale selon Jean-Pierre Vernant, \u00e0 savoir la s\u00e9paration entre intelligence&#8230; <a href=\"https:\/\/utla.univ-pau.fr\/site\/?p=7569\" class=\"readmore\">lire la suite\u2026<span class=\"screen-reader-text\">M\u00e8tis, Herm\u00e8s et le D\u00e9miurge : mythes et cr\u00e9ation de parfums<\/span><span class=\"fa fa-angle-double-right\" aria-hidden=\"true\"><\/span><\/a><\/p>\n","protected":false},"author":7,"featured_media":7570,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[62],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/utla.univ-pau.fr\/site\/index.php?rest_route=\/wp\/v2\/posts\/7569"}],"collection":[{"href":"https:\/\/utla.univ-pau.fr\/site\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/utla.univ-pau.fr\/site\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/utla.univ-pau.fr\/site\/index.php?rest_route=\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/utla.univ-pau.fr\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7569"}],"version-history":[{"count":1,"href":"https:\/\/utla.univ-pau.fr\/site\/index.php?rest_route=\/wp\/v2\/posts\/7569\/revisions"}],"predecessor-version":[{"id":7571,"href":"https:\/\/utla.univ-pau.fr\/site\/index.php?rest_route=\/wp\/v2\/posts\/7569\/revisions\/7571"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/utla.univ-pau.fr\/site\/index.php?rest_route=\/wp\/v2\/media\/7570"}],"wp:attachment":[{"href":"https:\/\/utla.univ-pau.fr\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7569"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/utla.univ-pau.fr\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7569"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/utla.univ-pau.fr\/site\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}